What is Gold Bar Realty?

   Gold Bar is a real estate company that is centered around a website that (hopefully) makes finding lake properties an easy and enjoyable experience. My name is Adam Gohlke and I am the owner/broker. I have been buying, developing and selling waterfront properties in Wisconsin my whole life. Over time I have learned that certain additional data proves extremely useful when deciding the value of a property. This website is designed to provide that additional data in the most helpful and least intrusive way I could come up with in hopes of making the buying experience more enjoyable for my clients. If you have any ideas on how to make this site easier to use or more informative, I'd love to hear them!

Who is Gold Bar Realty?

   Right now, it's just me, Adam. I have been lucky enough to be exposed to all of the elements involved with buying property from financing to developing land to building homes so I find it to be most effective to do everything myself. If you call during the day and it takes me awhile to get back to you, it's because I'm helping someone else out. I always get back to people, sometimes it takes me a little bit to get the free time to check my messages though.

   In 2023, Gold Bar grew. We added Cousin Phil to the mix. Phil decided that being an actuary wasn't as much fun as being a real estate agent, so he left the corporate world and became a part of the Gold Bar Team. He adds another perspective to how we evaluate listings and has been a great addition!

What's The Goal?

   The real estate business is, generally speaking, one where you proactively interact with clients in order to make something happen. That doesn't fit my personality. I prefer to put as much information as I can on the website and let people find what *they* want, instead of trying to steer them towards something. When you have a question I will be here to answer it, when you find something you want to see or want my opinion on a property, I will be here to help. Now that I've avoided the question I posed to myself for a couple of sentences, I'll try to give a more succinct answer. The goal of the company/website is to provide my clients with enough information that they can narrow down their search for lake property all while feeling comfortable that they have been exposed to enough relevant information to do so. My personal goal is to be useful to my clients in whatever way I can while not being a nuisance to them.

The Gold Bar Team

Adam

Adam has been a licensed Wisconsin Real Estate Broker since 2003. As the son of a real estate developer there were plenty of opportunities to put the license to work for the family business. In 2007, he moved to Northern Wisconsin to sell property at the family-owned Clearwater Lake development and later established the LLC that became Gold Bar Realty with his brother, Nick. After a few years of focusing on the Clearwater Lake development, they began showing lakefront property throughout the Northwoods. That's when they really started having fun. Nick and Adam immersed themselves in all the lake data they could find to learn the important facts about each of the different lakes. Sharing that wealth of information with buyers soon became their North Star, and it wasn't long before what is now GoldBarRealty.com was born.

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Phil

Phil is a cousin to Adam and Nick and the newest member of the Gold Bar Realty team. After 15 years as an Actuary, Phil can't help but be very analytical and efficient. He will be working side by side with Adam to expedite communication with clients and to make sure that the great listings do not go unnoticed. Together, they will be matching buyer search criteria to the most suitable properties on the market.

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Nick Gohlke

Nick is the swiss army knife for Gold Bar Realty. His main role is keeping the website working and looking for ways to improve the user experience. Photography and editing content have always been interests, so he is the in-house photographer for Gold Bar. We occasionally pry him away from the computer to show properties.

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The Mission

More than anything, we strive to provide buyers and sellers with the information they need in a timely and professional manner. There is never any pressure to make a decision. The goal is always to create an enjoyable experience from start to finish. When you're not up here in the Northwoods, we'll be your eyes and ears. When you are up here, we want you to enjoy it as much as we do.

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